Sony Ericsson announces Walkman phones

It seems bleeding obvious to us but now Sony Ericsson is actually doing it: producing Walkman, or should that be Walkmen, phones. According to Engadget, the new range of Walkman/men mobiles, announced at the 3GSM conference in Cannes, will be launched in March.

There aren't too many details at this stage, suffice to say that they will work with Sony's Connect online music store (obviously), will come with decent quality headphones and will have large amounts of memory. Could this be the hit that Sony desperately needs - or will the company's weird predilection for favouring proprietary standards like ATRAC3 doom it to failure?